Ep. 42: Are Marketers Hacking Your Brain? w/ Dr. Christophe Morin
In Today’s Episode: Are Marketers Hacking Your Brain? Join us as we talk with Dr. Christophe Morin, neuroscientist, author, and pioneer in neuromarketing, who shares his insights on how marketing campaigns use brain science to influence your decisions — often without you realizing it. Key Takeaways from Today’s Episode: -The primal brain’s dominant role in how we make purchasing decisions -Why emotional arousal, not logic, drives consumer behavior -How marketers use neuromarketing and AI to influence choices — and how to protect yourself Questions We Answer in This Episode: -What is neuromarketing and how does it work? -Can marketers truly “hack” your brain and nudge your behavior? -How can consumers become more conscious and resistant to manipulation?
Key Points
- Neuromarketing leverages primal brain responses, focusing on stimuli like personal relevance, contrast, and tangibility to capture consumer attention and drive decision-making.
- The ethics of neuromarketing emphasize protecting vulnerable populations, such as minors, from manipulative advertising practices, advocating for greater transparency and regulation.
- Dr. Christoph Morin's recent work explores the intersection of neuroscience, AI, and spirituality, advocating for self-healing and consciousness expansion through methods like neuroplasticity and psychedelic-assisted therapy.
Chapters
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Transcript
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