

Ep. 42: Are Marketers Hacking Your Brain? w/ Dr. Christophe Morin
In Today’s Episode: Are Marketers Hacking Your Brain? Join us as we talk with Dr. Christophe Morin, neuroscientist, author, and pioneer in neuromarketing, who shares his insights on how marketing campaigns use brain science to influence your decisions — often without you realizing it. Key Takeaways from Today’s Episode: -The primal brain’s dominant role in how we make purchasing decisions -Why emotional arousal, not logic, drives consumer behavior -How marketers use neuromarketing and AI to influence choices — and how to protect yourself Questions We Answer in This Episode: -What is neuromarketing and how does it work? -Can marketers truly “hack” your brain and nudge your behavior? -How can consumers become more conscious and resistant to manipulation?