The Decision Lab Podcast
The Decision Lab Podcast
Our mission is to help health-conscious consumers find innovative, science-backed wellness products by cutting through hype, misinformation, and market noise.
Chloe DeutscherCody Isabel
PodcastAI
PodcastAI

Ep. 41: Is Wellness the New Wealth? w/ Frank Ricciardi

S2 E41 • Jun 17, 2025 • 94 mins

In Today’s Episode: Is Wellness the New Wealth? Join us as we talk with Frank, founder of Mavee and a visionary wellness entrepreneur, who shares his powerful story of walking away from corporate burnout to create a platform redefining what it means to be well. Key Takeaways from Today’s Episode: -Why true wellness begins with becoming emotionally and mentally available to yourself -How a burnout-induced sabbatical sparked the creation of a radically transparent wellness platform -Why Mavee is building an ecosystem that rewards people for being well, not just treating illness Questions We Answer in This Episode: -What does it mean to be “well” in a hyperconnected, performance-driven world? -How can consumers avoid being misled by wellness marketing and misinformation? -Why are companies like Mavee rewarding healthy behavior — and could this reshape healthcare?

Key Points

  • Consumers spend $6,300,000,000,000 annually on wellness products, highlighting the need for trusted, curated platforms like Mavi to navigate the overwhelming market.
  • Burnout and emotional unavailability can go unnoticed until they manifest physically, as Frank experienced when he couldn't open the door to his office, prompting his eighteen-month sabbatical.
  • Mavi aims to revolutionize the wellness industry by creating a hyper-personalized platform that integrates trusted content, community support, and a curated marketplace, rewarding users for their well-being efforts with cash incentives and future Web3 tokens.
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