The Decision Lab Podcast

Our mission is to help health-conscious consumers find innovative, science-backed wellness products by cutting through hype, misinformation, and market noise.

Ep. 68: Is Wellness Tech the Future? w/ Kelly O’Brien

S2 E68 • Sep 23, 2025 • 70 mins

In Today’s Episode: Is Wellness Tech the Future? Join us as we talk with Kelly O’Brien, founder of Elysium Wellness and wellness entrepreneur, who shares her journey from surviving 14 rounds of IVF and a near-death experience to building a brand that makes wellness tech accessible at home and beyond. Key Takeaways from Today’s Episode: -Why your business will rarely look like your original vision — and why that’s a good thing. -How Kelly’s IVF journey and emergency surgery shaped her purpose and mission. -Why accessibility is the biggest barrier in wellness, and how tech could be the answer. Questions We Answer in This Episode: -Can at-home wellness technology really deliver results? -How do you know which products are science-backed versus hype? -What does it take to pivot a business when life forces your hand?

Speakers

Chapters

0:00	Introduction to Kelly O'Brien and Elysium
0:19	Overview and guest introduction
1:23	Vision for Elysium Wellness and coping with changes
3:27	Personal challenges: IVF journey and emotional impact
10:14	Managing IVF and work, influence of sports on drive
17:55	Vision, mission, and evolution of Elysium Wellness
23:13	Partnerships and focus on e-commerce
30:53	Ideal customer profile and future directions
34:34	Origin of wellness concept and plans for physical locations
41:21	Product selection criteria and partner relationships
46:21	Addressing skepticism, side effects, and product feedback
54:36	Future vision and importance of genuine connections
57:01	Personalized wellness and unexpected kindness in business
1:00:23	Question about life lessons
1:02:01	Closing thoughts and lab results summary

Transcript

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