The Decision Lab Podcast

Our mission is to help health-conscious consumers find innovative, science-backed wellness products by cutting through hype, misinformation, and market noise.

Ep. 47: Is Your Data a Weapon? w/ Rob Turley

S2 E47 • Jul 3, 2025 • 51 mins

In Today’s Episode: Is Your Data a Weapon? Join us as we talk with Rob Turley, founder of RevOps Hitman Consulting and veteran in AI and data strategy, who shares his insights on how consumer data is collected, used, and potentially weaponized in today’s digital world. Key Takeaways from Today’s Episode: -The shocking extent of what companies know about you — from your income to your favorite hobbies -How data aggregation is shaping marketing, politics, and even global conflict -Practical ways to protect your digital identity and make informed choices online Questions We Answer in This Episode: -Who’s collecting your data, and what are they doing with it? -Can data really be weaponized to manipulate societies? -What steps can consumers take to opt out and stay safe?

Key Points

Understanding the extent and nature of data collection can help consumers make more informed choices about the apps and services they use.
Opting out of data collection and targeted advertising is possible but often hidden within terms and conditions, making it crucial for consumers to read and understand these agreements.
Data can be both beneficial and harmful, being used for innovative advancements like AI-driven medical research and potentially harmful activities like societal manipulation or cybersecurity threats.

Speakers

Chloe Deutscher

Host • 4%

Cody Isabel

Host • 23%

Rob Turley

Guest • 73%

Chapters

0:00	Introduction to the episode and guest Rob Turley
1:04	Rob Turley's background in software and data
3:57	RevOps Hitman Consulting and ethical data usage
7:26	Understanding data brokerage and consumer data collection
11:20	Data privacy regulations and open banking concerns
16:40	Consumer attitudes and data weaponization
20:08	Protecting personal data in finance and social media
25:05	Data usage in health and wellness marketing
27:08	The human impact of consumer data tracking
29:57	Managing the risks and benefits of data tracking
33:41	Future trends in data security and positive data innovation
39:05	Misinformation and the challenges of AI-generated content
41:10	The impact of social media algorithms on content creation
44:27	Lightning Lab: Debunking myths in data privacy and content strategy
48:11	Understanding revenue operations (rev ops)
49:45	Where to find Rob Turley and closing remarks

Transcript

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