The Decision Lab Podcast

Our mission is to help health-conscious consumers find innovative, science-backed wellness products by cutting through hype, misinformation, and market noise.

Ep. 32: Can Snacks Boost Your Brain? w/ Chris Bernard

S2 E32 • May 13, 2025 • 77 mins

In Today’s Episode: Can Snacks Boost Your Brain? Join us as we talk with Chris “Bernie” Bernard, co-founder and CEO of MindRight, who shares his incredible journey from building a global snowboarding brand to pioneering brain-boosting snacks. Bernie reveals how personal struggles with burnout and brain fog inspired him to dive deep into the world of nootropics, adaptogens, and transparent supplement manufacturing. Key Takeaways from Today’s Episode: -How Bernie turned a chance street encounter into a lifelong love and a business pivot -The biggest problems with today’s supplement industry (and how MindRight is fixing them) -Why clinically backed ingredients and third-party testing are non-negotiables for long-term brain health Questions We Answer in This Episode: -What makes a nootropic snack actually effective? -How do you go from idea to a product on the shelf (with Rob Dyrdek involved)? -What shady practices should consumers watch for in supplements and food labels?

Key Points

The importance of transparency and efficacy in supplement manufacturing is crucial for building trust with consumers.
Combining personal health insights with targeted supplementation can significantly enhance overall well-being and long-term health.
Understanding the root causes of health issues, rather than just masking symptoms, is essential for achieving lasting health improvements.

Speakers

Cody Isabel

Host • 19%

Chloe Deutscher

Host • 5%

Chris 'Bernie' Bernard

Guest • 75%

Bernie's Wife

Guest • 2%

Chapters

0:00	Introduction and preview of the episode
0:32	Welcoming Bernie Bernard and surprise message
3:02	Bernie's secret to a long, happy marriage and balancing life
5:06	Bernie's career journey and transition to wellness industry
13:07	Discovering nootropics, adaptogens, and MindRight's inception
20:34	MindRight's funding, launch, and partnership dynamics
24:02	Brand development and MindRight's mission
28:07	MindRight's product development and market focus
34:08	In-depth look at the formulation process
38:43	From concept to market and industry comparison
41:09	Entrepreneurial advice and tackling industry issues
41:40	Third-party verification and lab insights
43:38	Anticipating future research and clinical studies
45:25	Marketing and scientific transparency
48:38	Introduction to the Zapp family and guayusa
51:28	Product safety, side effects, and consumer skepticism
54:09	Root causes of health issues and supplement breaks
59:03	Managing marketing claims and company growth
1:01:44	Evolving trends in health and wellness consumer goods
1:03:36	Strategic partnerships and the rise of personalization
1:05:38	Lightning round on health myths and industry secrets
1:09:23	Listener engagement and guest interactions
1:12:03	Interview wrap-up and lab results section
1:13:07	Product rating and final purchase decision
1:15:42	Industry insights and episode takeaways
1:17:03	Podcast conclusion and call to action

Transcript

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