Ep. 17: Is Your Search Rigged? w/ Mandy Poston
In Today’s Episode: Is Your Search Rigged? Join us as we talk with Mandy Poston, founder and CEO of Availyst, who shares her insights on why small food and beverage brands struggle to be discovered and how Availyst is working to fix this broken system. We dive into the flaws of traditional food marketing, the role of ad budgets in visibility, and what consumers can do to find better choices. Key Takeaways from Today’s Episode: -How pay-to-play marketing keeps innovative food brands hidden -Why consumer choice is often influenced by ad dollars, not quality -How Availyst is changing food discovery by making visibility more fair Questions We Answer in This Episode: -Why can’t you find better food options? -How do ad budgets control what we see? -What can small brands do to compete?
Key Points
- Consumers are often misled by search engines and ad budgets, which prioritize visibility based on financial power rather than actual relevance or quality.
- Early-stage CPG companies struggle to gain traction due to high costs associated with digital marketing and influencer collaborations, which can be ineffective and financially draining.
- Availist aims to democratize access to consumers for small food and beverage businesses by leveraging trend data and creating content that genuinely engages a community interested in innovative and authentic food products.
Chapters
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| 48:50 | |
| 50:36 |
Transcript
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