The Decision Lab Podcast

Our mission is to help health-conscious consumers find innovative, science-backed wellness products by cutting through hype, misinformation, and market noise.

Ep. 57: Is This the End of Alcohol? w/ Sam Moore

S2 E57 • Aug 12, 2025 • 91 mins

In Today’s Episode: Is This the End of Alcohol? Join us as we talk with Sam Moore, founder and CEO of Hazlo, who shares his journey from high-paying corporate jobs to creating a non-alcoholic beverage designed to boost your mind, body, and mood. Sam opens up about breaking free from societal expectations, the mental challenges of chasing external validation, and the science-backed ingredients behind Hazlo. Key Takeaways from Today’s Episode: -How leaving “dream jobs” at top companies led to a more fulfilling life and business. -The benefits of adaptogens like ginseng, ginkgo, and holy basil for stress and brain health. -Why creating a non-alcoholic drink that actually supports well-being could change the way we socialize. Questions We Answer in This Episode: -What happens when you walk away from the career everyone else wants for you? -Can a drink really help reduce stress and improve mental clarity? -How do you build a wellness product people actually want to drink?

Key Points

Nonalcoholic beverages can taste great and be beneficial for your health, as shown by Oslo's use of ingredients like ginkgo, ginseng, and magnesium.
Sam Moore's journey from a high-stress career in finance to creating Oslo highlights the importance of following your passion and intuition, even when it defies conventional expectations.
Journaling and mindfulness practices play a crucial role in maintaining mental health and clarity, as evidenced by Sam's personal experiences.

Speakers

Cody Isabel

Host • 16%

Chloe Deutscher

Host • 6%

Sam Moore

Guest • 78%

Chapters

0:00	Hazlo sponsorship introduction
0:51	Welcoming and background of Sam Moore
2:35	Transition to consulting, finance, and entrepreneurship
6:21	Anti-money laundering project to pivot
10:11	Moving to San Francisco and working
15:02	Discovering a passion for entrepreneurship
16:46	Mental health challenges and the quest for external validation
20:46	Realizations and overcoming the need for external validation
29:59	Navigating career changes, doubts, and the power of journaling
33:31	Introduction to Hazlo beverages and the shift to the beverage industry
36:00	Recognizing the impact of alcohol and initial struggles
43:31	Meeting Eden and the pivotal moment for Hazlo
45:59	Developing the Hazlo brand and first flavor
50:43	Experiments with adaptogens and customer experiences
58:47	Potential side effects, benefits, and market strategy for Hazlo
1:04:11	Addressing skepticism, consumer education, and health claims
1:08:55	Marketing strategy and future plans for Hazlo
1:12:34	Considerations for new ingredients and thoughts on wellness trends
1:14:53	New flavor announcement and strategic partnerships
1:17:28	The importance of providing value and personal mindfulness practices
1:24:52	Lab results, host reflections, and transparency in consumer decision-making
1:30:17	Conclusion, listener engagement, and sign-off

Transcript

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